Too close for missiles; switching to guns….
2D codes are becoming more mainstream here in the US, and there are more and more instances of them popping in your daily life. The problem is, most people still have no idea what they are or how to read them, and having half a dozen or more different types isn’t helping. The newest code … Read more
It's really surprising how often I get emails from large companies with a solid online presence that are complete and utter shite. They are all screwed up in different ways too, I mean, it almost seems like they are trying new and creative ways to entice me not to buy their junk. The example off … Read more
I recently struck up a conversation with our Ad Agency at work about using QR Codes in our coming campaigns, and it got me all excited about them again. In 1994, Denso-Wave created a two dimensional code called QR codes (QR for Quick Response), which are currently the leading type of 2D code used in … Read more
This next clip from EA Games and Tiger Woods is pure genius! That clips illustrates exactly how companies should market to communities at the social network level – especially if they want get the results of their efforts to go viral. It's so easy to get it wrong, come off looking like you're trolling (because, … Read more