Too close for missiles; switching to guns….
Unless you’ve been stuck in some sort of time-warp (or you’re my Dad) over the last few years, you’ve been on Facebook and seen all the ads being served up on your home page, fan pages, and everywhere else. The Facebook ad server is a pretty robust beast for Marketing types to be able to … Read more
This next clip from EA Games and Tiger Woods is pure genius! That clips illustrates exactly how companies should market to communities at the social network level – especially if they want get the results of their efforts to go viral. It's so easy to get it wrong, come off looking like you're trolling (because, … Read more
Tomorrow after lunch I am heading up to Toronto for the 2008 Flash in the Can. It's been 2 years since I went last, so it's overdue. I am excited beyond all recogmnition, in fact it will be a wonder how much sleep I will get tonight – kinda like Christmas Eve in fact. Toronto … Read more
I’ve been reading Andrew Keen’s first book, The Cult of the Amateur: How Today’s Internet is Killing Our Culture, and I have to say it is one of the most negative books I have read to date. The book in its entirety is awash with cynicism and negativity with Web 2.0 squarely in its sights. … Read more