2D codes market gets crowded with proprietary marks

2D codes are becoming more mainstream here in the US, and there are more and more instances of them popping in your daily life. The problem is, most people still have no idea what they are or how to read them, and having half a dozen or more different types isn’t helping. The newest code … Read more

QR Codes: bringing a second dimension to the mobile web

I recently struck up a conversation with our Ad Agency at work about using QR Codes in our coming campaigns, and it got me all excited about them again. In 1994, Denso-Wave created a two dimensional code called QR codes (QR for Quick Response), which are currently the leading type of 2D code used in … Read more

Tiger Woods responds to YouTube clip | Genius Marketing

This next clip from EA Games and Tiger Woods is pure genius! That clips illustrates exactly how companies should market to communities at the social network level – especially if they want get the results of their efforts to go viral. It's so easy to get it wrong, come off looking like you're trolling (because, … Read more