2D codes market gets crowded with proprietary marks

Sunday, February 21st, 2010 Posted in Uncategorized | No Comments »

2D codes are becoming more mainstream here in the US, and there are more and more instances of them popping in your daily life. The problem is, most people still have no idea what they are or how to read ...

How not to design & build an email

Sunday, December 7th, 2008 Posted in Design, Development, Op/Ed | Comments Off

It's really surprising how often I get emails from large companies with a solid online presence that are complete and utter shite. They are all screwed up in different ways too, I mean, it almost seems like they are trying ...

QR Codes: bringing a second dimension to the mobile web

Monday, August 25th, 2008 Posted in Design, Development, Geeking Out, Marketing | Comments Off

I recently struck up a conversation with our Ad Agency at work about using QR Codes in our coming campaigns, and it got me all excited about them again. In 1994, Denso-Wave created a two dimensional code called QR codes ...

Tiger Woods responds to YouTube clip | Genius Marketing

Thursday, August 21st, 2008 Posted in Blatherings, Development, Geeking Out, Marketing | Comments Off

This next clip from EA Games and Tiger Woods is pure genius!httpvh://www.youtube.com/watch?v=FZ1st1Vw2kY&feature=bz303That clips illustrates exactly how companies should market to communities at the social network level - especially if they want get the results of their efforts to go viral. ...