Dunny Hunt 09 paves NYC with QR Codes

Yesterday morning Kidrobot launched a digital scavenger hunt with Dunny Hunt 2009. The premise is super easy, follow the clues to find hidden promotional items and scan them. For every one you collect, you get a chance to win free stuff; the grand prize is a complete 2009 Dunny collection. The execution is a bit … Read more

QR Codes: bringing a second dimension to the mobile web

I recently struck up a conversation with our Ad Agency at work about using QR Codes in our coming campaigns, and it got me all excited about them again. In 1994, Denso-Wave created a two dimensional code called QR codes (QR for Quick Response), which are currently the leading type of 2D code used in … Read more