Social media mistakes are great lessons too

It’s easy to find the success stories, and everyone likes to point out, look at, and use examples where the implementation is top notch. It’s equally as important however, to look at the complete and utter failures. Not everyone is going to be able to pull off what Victoria’s Secret did with Pink, or Coke, … Read more

Jumping on the social media bandwagon

For just about anyone engaged and/or employed in advertising these days it seems social media is a foregone conclusion, especially when dealing with their latest customer and their brand. The bandwagon consensus is that everyone needs to have an active social presence and be tweeting and posting on Facebook to be relevant. Do they really … Read more