EA tries to kill Spore with insane DRM; or does it?

Everyone is jumping on the DRM bandwagon like it's the Last Train to Clarksville, and most seem to be getting it wrong. With all of the chatter on the web about about poorly implemented DRM, it's really just idiotic to implement as tight a reign on a product as EA has done with Spore. If … Read more

Tiger Woods responds to YouTube clip | Genius Marketing

This next clip from EA Games and Tiger Woods is pure genius! That clips illustrates exactly how companies should market to communities at the social network level – especially if they want get the results of their efforts to go viral. It's so easy to get it wrong, come off looking like you're trolling (because, … Read more

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