Notes about Facebook advertising

Unless you’ve been stuck in some sort of time-warp (or you’re my Dad) over the last few years, you’ve been on Facebook and seen all the ads being served up on your home page, fan pages, and everywhere else. The Facebook ad server is a pretty robust beast for Marketing types to be able to … Read more

Tiger Woods responds to YouTube clip | Genius Marketing

This next clip from EA Games and Tiger Woods is pure genius! That clips illustrates exactly how companies should market to communities at the social network level – especially if they want get the results of their efforts to go viral. It's so easy to get it wrong, come off looking like you're trolling (because, … Read more

the cult of the amateur: how cynicism can overshadow a good book

I’ve been reading Andrew Keen’s first book, The Cult of the Amateur: How Today’s Internet is Killing Our Culture, and I have to say it is one of the most negative books I have read to date. The book in its entirety is awash with cynicism and negativity with Web 2.0 squarely in its sights. … Read more