2D codes market gets crowded with proprietary marks

2D codes are becoming more mainstream here in the US, and there are more and more instances of them popping in your daily life. The problem is, most people still have no idea what they are or how to read them, and having half a dozen or more different types isn’t helping. The newest code … Read more

Skittles and Agency.com uncorked the Rainbow

The interwebs is indeed all aflutter about the new Skittles website, or lack thereof. If you haven’t seen it or heard about it, go there and go there now. I’ll wait…. Good. It’s actually really freakin’ cool what Agency.com did for Mars and Skittles – albeit it’s nothing more than a stunt and doesn’t really … Read more

New Microsoft ads beat the Mac ads: because they are nicer….

The two new Microsoft ads are engaging because of the strangely familiar interaction between Gates and Seinfeld, which really does read like an old Seinfeld episode (no real surprise there). They are also ambiguous enough to be entertaining rather than a Cricket Bat to the face. The first one slays me, but mainly because of … Read more

QR Codes: bringing a second dimension to the mobile web

I recently struck up a conversation with our Ad Agency at work about using QR Codes in our coming campaigns, and it got me all excited about them again. In 1994, Denso-Wave created a two dimensional code called QR codes (QR for Quick Response), which are currently the leading type of 2D code used in … Read more