Notes about Facebook advertising

Unless you’ve been stuck in some sort of time-warp (or you’re my Dad) over the last few years, you’ve been on Facebook and seen all the ads being served up on your home page, fan pages, and everywhere else. The Facebook ad server is a pretty robust beast for Marketing types to be able to … Read more

Social media mistakes are great lessons too

It’s easy to find the success stories, and everyone likes to point out, look at, and use examples where the implementation is top notch. It’s equally as important however, to look at the complete and utter failures. Not everyone is going to be able to pull off what Victoria’s Secret did with Pink, or Coke, … Read more

Jumping on the social media bandwagon

For just about anyone engaged and/or employed in advertising these days it seems social media is a foregone conclusion, especially when dealing with their latest customer and their brand. The bandwagon consensus is that everyone needs to have an active social presence and be tweeting and posting on Facebook to be relevant. Do they really … Read more

FITC Mobile 2009 | totally awesome in Toronto

I just returned home yesterday from the first ever FITC Mobile up in Toronto, and if I was still of the drinking persuasion, I would raise a pint to Shawn and all of the other amazing FITC staff and volunteers who makes these events so bloody awesome! Every one of the events I have attended … Read more