Big brands go mobile – even if they don’t know why

smart phone

The list of brands out there with an app has a lot of girth to it, and is growing faster than a snotty little girl who just ate the 3 course dinner piece of gum. Unfortunately, not all of them are doing something unique, usable, or even all that interesting, and ends up being another … Read more

Mercedes, Hyundai and Malaysia Airlines are now sportin’ iPads

With the instant popularity of the iPad, and the fact that there are over 2 million of them out there in the wild, it’s no surprise that companies are jumping on these devices and putting them to work to get people excited about and purchase their products or services. Hyundai is equipping their Equus with … Read more

Notes about Facebook advertising

Unless you’ve been stuck in some sort of time-warp (or you’re my Dad) over the last few years, you’ve been on Facebook and seen all the ads being served up on your home page, fan pages, and everywhere else. The Facebook ad server is a pretty robust beast for Marketing types to be able to … Read more

Social media mistakes are great lessons too

It’s easy to find the success stories, and everyone likes to point out, look at, and use examples where the implementation is top notch. It’s equally as important however, to look at the complete and utter failures. Not everyone is going to be able to pull off what Victoria’s Secret did with Pink, or Coke, … Read more

Jumping on the social media bandwagon

For just about anyone engaged and/or employed in advertising these days it seems social media is a foregone conclusion, especially when dealing with their latest customer and their brand. The bandwagon consensus is that everyone needs to have an active social presence and be tweeting and posting on Facebook to be relevant. Do they really … Read more

FITC Mobile 2009 | totally awesome in Toronto

I just returned home yesterday from the first ever FITC Mobile up in Toronto, and if I was still of the drinking persuasion, I would raise a pint to Shawn and all of the other amazing FITC staff and volunteers who makes these events so bloody awesome! Every one of the events I have attended … Read more

Dunny Hunt 09 paves NYC with QR Codes

Yesterday morning Kidrobot launched a digital scavenger hunt with Dunny Hunt 2009. The premise is super easy, follow the clues to find hidden promotional items and scan them. For every one you collect, you get a chance to win free stuff; the grand prize is a complete 2009 Dunny collection. The execution is a bit … Read more

IE 8 Web Standards Support – exceptional fail

IE 8 has been a huge step forward for Microsoft in their browser development, and also a step back. But this latest bit of marketing drivel has to make you stop and go “hmmmm.” So IE now supports web standards eh? Does that mean it passes the Acid 3 test? Surely it must, I mean … Read more

Skittles and Agency.com uncorked the Rainbow

The interwebs is indeed all aflutter about the new Skittles website, or lack thereof. If you haven’t seen it or heard about it, go there and go there now. I’ll wait…. Good. It’s actually really freakin’ cool what Agency.com did for Mars and Skittles – albeit it’s nothing more than a stunt and doesn’t really … Read more

Corporate email lists – Forgetting how to communicate

If you own or run an online business you probably understand, if only on a basic level, how important it is to communicate with your current and potential customer base. If you don't, you really need to spend some time boning up on your basic eMarketing principals. What a lot of companies seem to forget … Read more

New Microsoft ads beat the Mac ads: because they are nicer….

The two new Microsoft ads are engaging because of the strangely familiar interaction between Gates and Seinfeld, which really does read like an old Seinfeld episode (no real surprise there). They are also ambiguous enough to be entertaining rather than a Cricket Bat to the face. The first one slays me, but mainly because of … Read more

QR Codes: bringing a second dimension to the mobile web

I recently struck up a conversation with our Ad Agency at work about using QR Codes in our coming campaigns, and it got me all excited about them again. In 1994, Denso-Wave created a two dimensional code called QR codes (QR for Quick Response), which are currently the leading type of 2D code used in … Read more

Tiger Woods responds to YouTube clip | Genius Marketing

This next clip from EA Games and Tiger Woods is pure genius! That clips illustrates exactly how companies should market to communities at the social network level – especially if they want get the results of their efforts to go viral. It's so easy to get it wrong, come off looking like you're trolling (because, … Read more