2D codes market gets crowded with proprietary marks

2D codes are becoming more mainstream here in the US, and there are more and more instances of them popping in your daily life. The problem is, most people still have no idea what they are or how to read them, and having half a dozen or more different types isn’t helping. The newest code … Read more

Jumping on the social media bandwagon

For just about anyone engaged and/or employed in advertising these days it seems social media is a foregone conclusion, especially when dealing with their latest customer and their brand. The bandwagon consensus is that everyone needs to have an active social presence and be tweeting and posting on Facebook to be relevant. Do they really … Read more